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Ever since I left college I have been helping friends and clients with their businesses. I get involved with the advertising and in store design. For years I have been learning how to use suggestion and subliminal advertising to boost sales and create a more relaxed and customer friendly atmosphere. Currently I do privet consulting for every kind of business, from electronics to paper towels and kids shoes.

Boutiques are in an exclusive position to really get creative with their displays and promotions. What might seem out of place or over the top in a traditional retail store can make a boutique interesting and unique. Use this fact to your advantage when you are creating your displays.

Visual merchandising is the art of using visual techniques to increase sales. We say that it is an art because of the imagination and creativity you can use to boost interest in your store. Visual merchandising can involve lighting, the use of space, signage, sales and promotional events, branding and much more.

There's an added variable when choosing a child mannequin. This is, that while the display needs to appeal to the kids, it also needs to sell their parents on the clothes too. It's likely that the kids will want to look different to the way their parents think they should look.

Fashion merchandising can have a big impact on your sales, but nothing is as important as your window display. Use the psychological factors for creating a first impression to lure the right customers to your store using your window display as your biggest advertisement.

Marketing has always been about finding out what people want, and then presenting them with that in as appealing a way as possible. Shop Mannequins have been shown to handle the presentation very effectively, but of course you need to make sure that you get your display and choice of mannequins right.

They were the subject of a cheesy movie that became one of the biggest hits of 1987. They were the subject of an even cheesier 1991 sequel. They have also arguably become one of the most prominent and powerful tools among successful clothing retailers worldwide. And mannequins continue to play a growing role in retail clothing sales today.

Mannequins have been successfully utilized in the retail world for centuries. The word mannequin literally means little man. Well, these little men have been on display dating back past the 1700's, where wire-framed mannequins were used to displays costumes and other clothing items. Mannequins have been created out of all kinds of material, like wood, wax, wire, plaster, and even fabric. Regardless of which material is being used, the mannequin is here to stay as a retail store display.

Designing a retail merchandising display takes a lot of thought and preparation. Use this guide to gain an understanding of the presentation process and how mannequins can make a difference in your sales. Here we will discuss mannequins as they relate to product presentation, showcase and customer impression. Mannequins, in particular, are effective, time-tested mediums for delivery of several marketing messages.

Mannequins are usually designed as a subtle representation of the perfect body type. Because they do not speak or move, people do not realize the impact mannequins have on perceptions of body image. Many mannequins are as much as six inches taller than the average American and over six sizes smaller in the waist. Their image is a somewhat modified replication of runway models, though they are much more extreme in proportion.

Most boutique and clothing store owners are very much aware of the importance of mannequins to their respective business. They know the fact that these dummies are playing an important role in attracting more customers to visit their stores and to fit the clothes they are offering.

A mannequin can represent the whole body or merely parts of it, like a head, bust, hands, feet, legs, arms, or torso. It can be articulated or not. It can include details such as hair, facial expressions, fingernails and/or toenails or lack them.